Understanding The Video Production Cycle
Shane Yeager
Video content has proven that it is a sound investment for any business. But, say you're a new business looking to get into the content creating world, where do you begin? The first step to approaching marketable video is to understand the process.
There are three phases of video production:
1. Pre-Production
Pre-production starts at script development. As the name suggests, pre-production involves anything before filming begins. This includes:
Research
Script writing
Storyboards
Prop and wardrobe preparation
Casting
Hiring the crew
Scouting and locking locations
Post production preparation
In this stage, all the coordination is based on the script. The script is your first point of reference and, paired with the storyboard, the most important stage in creating your vision. The pre-production phase is when you prepare everything for the days you will be on set. It is pivotal in dictating how the rest of the process will unfold.
2. Production
Production is when the team gets cameras rolling. During production, video producers are meticulous at organizing the set and staying on track with the schedule. It is during production that a video production company’s creativity comes in play. Production can take a lot of time, effort and energy but it's all worth it capture the perfect shot. On shoot dates, you will follow the script developed in the pre-production phase.
3. Post-Production
Post-production might just be the most trying part of the production cycle. This is where the editing magic comes into play. Everything including graphics, music, sound effects, and visual are crafted and designed in a way that fits the script. In this stage, the production team assembles the necessary material to produce a high-quality video.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
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Whether you've never used video marketing before, or have already implanted it, we've got a crash course that will walk you through all you need to know. Beginning with strategizing and planning your content, all the way through the production and data collection, we've got you covered.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
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